About the Infrathin Ribbon

In 2005 JoJo's School of Aesthetics developed a new award for subtle and intelligent creative interventions into everyday life.
The award, titled the Infrathin Ribbon, is inspired by Marcel Duchamp's notion of the 'infra thin'. Duchamp himself claimed
the notion was difficult to define, and chose to identify it through a series of examples, including the following quotes from:
Marcel Duchamp, Notes
, Arrangement and Translation by Paul Matisse, Boston: G.K. Hall and Co., 1983.

4      The warmth of a seat (which has just been left) is infra-thin.

9      Velvet trousers - their whistling sound (in walking) by brushing of the 2 legs is an infra thin separation signaled by sound.

10     The exchange between what one puts on view [the whole setting up to put on view (all areas)] and the glacial regard of the 
         public (which sees  and forgets  immediately). Very often this exchange has the value of an infra thin separation (meaning
         that the more a thing is admired and looked at the less there is an inf. t.)

11     When the tobacco smoke smells also of the mouth which exhales it, the 2 odours marry by infra thin.

The Infrathin Ribbon will be awarded annually by JoJo's School, and the winners will be posted to this site.
The ribbon itself is pink (similar to the colour of this text) and about one cubit in length, but is infinitely thin
and almost impossible to photograph. The award certificate is represented below.

 

 

 

 

 

 

 

 

          

           

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